{"id":16517,"date":"2021-02-22T15:16:36","date_gmt":"2021-02-22T19:16:36","guid":{"rendered":"https:\/\/www.customizedgirl.com\/blog\/?p=16517"},"modified":"2021-02-22T15:18:02","modified_gmt":"2021-02-22T19:18:02","slug":"guest-blogger-spotlight-vivakolor","status":"publish","type":"post","link":"https:\/\/www.customizedgirl.com\/blog\/guest-blogger-spotlight-vivakolor\/","title":{"rendered":"Guest Blogger Spotlight – VivaKolor"},"content":{"rendered":"\n

A note from CustomizedGirl: <\/strong>In reverence of Black History Month, we wanted to use our platform to help amplify black voices in the blogging community. So this year we’re featuring a post from a guest blogger. Her name is Alecia Grant and her blog is called VivaKolor<\/a>. We encourage you to check out her blog where she writes about fashion and lifestyle topics from her home in New York. You can also read this featured article on her site here<\/a>. For our guest spotlight, Alecia wanted to share her feelings on ‘How To Celebrate Black History Month On Social Media’. Check it out below!<\/p>\n\n\n\n

How To Celebrate Black History Month On Social Media – by Alecia Grant via VivaKolor<\/a><\/h2>\n\n\n\n

During Black History Month, we celebrate the accomplishments, history and influence of the black community. I was compelled to write this post because now that we are home more and it\u2019s a new year, it\u2019s imperative for brands and creators to go further than a MLK quote. (not saying that there is anything wrong with that) And not to mention, 2020\u2019s socioeconomic climate was an incredibly moving moment in the U.S. I feel that right now is the perfect chance to amplify voices while educating your audience, encouraging black creators to want to create more, focus on businesses advancing, and advocate for change.<\/p>\n\n\n\n

So lets talk about how we can accomplish this:<\/p>\n\n\n\n

1) Celebrate Black History All Year<\/strong>: Black History is more than a moment. To avoid being labeled as opportunistic, brands should prioritize black culture in everything that they do. Campaigns that are geared towards the celebration of the black community should provide value while being authentic, and empathetic.<\/p>\n\n\n\n

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2) Spotlight Creators and Q&As:<\/strong> By showcasing black creators, black-owned businesses and black-owned brands in your industry this can be a great way to introduce your audience to people and businesses that they can support.<\/p>\n\n\n\n

There are so many ways to do so. A great idea is to host a virtual (of course) Q&A event either on IG live, facebook, Zoom\u2026. with a Black creator in your industry. <\/p>\n\n\n\n

For example,  Adobe is giving black creators a chance to share their stories. <\/p>\n\n\n\n