How To Market Your Custom Apparel Storefront On Instagram

Every day we receive emails requesting information on helpful tips and tricks to promote your concepts and designs. We’ve already discussed Polyvore, Pinterest, and Tumblr and are happy to share one of our favorite social media outlets. Our next installment in our “how to” blog post series is how to market your custom apparel storefront on Instagram!

 

What is Instagram?

Another free platform that allows individuals to share photos and videos instantly while giving the option to share through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr.

 

What makes Instagram different?

It’s all about the picture. Ever heard the saying a picture means a thousand words? Consumers visually shop with their eyes before anything else so you only have a few seconds to really grab their attention. Instagram is a visual playground of fascinating images that ordinary people happened to witness in person and they want to share with everyone else.

Your Instagram style can say a lot about you and the products that you sell. You don’t necessarily need to be a professional photographer to have a huge following. With that being said, customers enjoy seeing other individuals wear your products. It gives them the opportunity to see what the fit looks like but also get the feel of your style. For example, if your storefront is about camping then make sure to include images of individuals enjoying your products outdoors or set a mood by taking a picture of your design in it’s element – on a beautiful hillside or hanging from an old oak tree. The overall purpose in your creativity is to give your customers a reason to follow you. The more followers you have, the more opportunities for your products to reach a new audience.

Instagram has a great organic approach of this is an amazing product, picture, moment and I want to share it with everyone. Don’t overthink it. How and where would you wear your product?

 

How To Get Started:

Before you can start using the app, Instagram will ask you to create a free account. You can sign up via your existing Facebook account or by email. All you need is a username and a password.

You may be asked if you want to follow some friends who are on Instagram in your Facebook network. You can also customize your profile by adding your name, a photo, a short bio and a website. This is a great opportunity to give a detailed snap shot of what your storefront concept is all about along with a direct URL link to your custom apparel storefront.

How To Market Your Custom Apparel Storefront On Instagram

Helpful Tips and Tricks:

Hashtags

It’s all about the hashtags on Instagram. The only way your products will be seen by individuals other than your followers is to add appropriate hashtags to your description. Similar to Customized Girl’s concept of adding tags to your designs so they are easier to find when individuals are searching the website. Once you start adding relevant hashtags to your image, Instagram will provide you with helpful suggestions and also include the search volume.

How To Market Your Custom Apparel Storefront On Instagram

Trending Topics

You can easily search for people and your favorite hashtags on Instagram by clicking the magnifying glass. This will also display the top trending hashtags on Instagram at that moment. This is a very important feature to keep an eye on and take advantage of. If your storefront concepts are clever enough to mash up with an existing design and a trending topic then jump on it! It’s what we live for at Customized Girl.

Last but not least, make sure to follow other relevant Instagram accounts.  This is a simple technique to get followers that are passionate about the same interests as you. It opens the door for not only future customers but for possible networking opportunities.

What are other successful ways to promote your storefront on Instagram? Let us know and make sure to check out our other blog posts on how to market your custom apparel storefronts!

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Custom Apparel Storefronts – What Makes A Great Featured Image

As storefronts continue to grow we are constantly asked how designers can get their merchandise seen by more people. Consumers visually shop with their eyes before anything else so you only have a few seconds to really grab their attention.  When you are promoting your designs on the internet, it always helps to have amazing photography. Customers want to see designs being worn. It gives them the opportunity to see what the fit looks like but also get the feel of your style.

Now we are not suggesting that everyone should run out and hire a professional photographer. Sometimes having a more natural and organic feel to your pictures has a better emphasis with your customers. It’s all about the mood you are trying to set and the brand you are trying to sell.

All it takes is great pictures with nice composition.

Health Nut In Training

Then use a cool filter. It creates a mood. You get a feel for the atmosphere.

Black Hefner

Most importantly, use them smartly.

Kiss My Bunz

Once you’ve created these wonderful marketing images, you can then add them to your design details page using the upload image feature. Now when you link to your design customers can see two images of your product which increases your possibility for conversions.

Although, the best part of having a great featured image is that other shoppers have the ability to pin, tweet, and share your designs on their own personal social media. This then creates a positive feedback loop. Here is how. The more of your designs that are seen have the higher chances of selling. This then leads to higher rankings in the gallery. The higher they rank in the gallery, the more popular they will become, and the more you’ll sell. And if you link back to your designs, they could rise up the ranks of both the gallery and Google’s search engine results pages. Viola!

Need some easy tips on editing images and adding images to your custom apparel in general? This blog post contains some helpful information about finding and using free photo editing websites.

 

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Grow Your Health and Fitness Empire With Custom Apparel Storefronts

2016 is officially here and with a new year there are new goals and aspirations. The majority of individuals make a goal to better themselves and to live a healthier lifestyle. As many know, accomplishing this goal can be very difficult and requires a great effort and motivation. People find different ways to achieve success and most importantly stay on that path of success for the rest of their lives. Some of these approaches involve joining a local fitness studio, dieting, or blogging their efforts online. Being healthy and fit is trendy and individuals are making it not only their goal but a career.

Are you a fitness studio trying to build brand awareness? A mom who is attempting to lose weight and inspire others on your journey? Or are you just a trendy individual that has great fitness slogans and sayings? Customized Girl Storefronts are an extremely easy way to build brand awareness.  There are absolutely no start-up costs to open a storefront, nor will you ever pay a fee to maintain your storefront. Simply design the tees, tanks, sweatshirts, and accessories you’d like to sell for your business, promote your storefront to customers or followers, and earn royalties for every design you sell.  All you have to do is design. Customized Girl processes orders, prints the designs onto apparel, and even ships the products from your storefront. Simple as that.

We already have successful health and fitness storefronts that advertise to a variety of consumers that include fitness studios, weight loss, funny fitness, health and nutrition.  Here are great examples of storefronts that are adding great designs and effectively marketing to their supporters and followers:

Health Nut In Training

This storefront owner documents her highest accomplishments and her lowest of low points to inform other individuals that they are not alone. Health Nut decided to open a storefront with Customized Girl to give her readers additional motivation to feel good about themselves while working towards their weight loss goals.

MisFIT REPublic

MisFit Republic is not only growing her brand but a community of individuals to help support one another in their weight loss journey. And she’s creating cute and funny designs that any fitness junkie would love.

Szabo Fitness

A fitness studio that wanted to offer their customers a variety of fun workout gear to support their studio.

Fit Mom Fitness Apparel

Being a mom is a full time job and Fit Mom Fitness wanted to inspire other strong, confident moms to make fit living a lifestyle.

Pink Runner Girl

Pink Runner Girl already had an engaged audience from her blog about running and decided to offer her loyal followers fun fitness apparel.

Interested in Customized Girl storefronts? Check out our FAQ or email us at cgstores@eretailing.com. We would be more than happy to answer any and all of your questions!

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Kelley Wentworth of ‘Survivor: Second Chance’ Launches an Apparel Store on Customized Girl!

When we were designing the storefront platform at Customized Girl, we wanted to create something totally open, free, and democratic. That means anyone can create an account, create a store, and start adding designs.

Some of our stores are launched by young people, just starting to build their brand and launch their fashion lines. They are only starting to grow their audience.

And some other stores are stores are started by established celebrities with big followings. We’ve welcomed Melissa Rycroft, from The Bachelor and Dancing with the Stars. Today we are welcoming Kelley Wentworth of ‘Survivor: Blood vs Water’ and ‘Survivor: Second Chance’. Welcome, Kelley! And welcome to all, because all are welcome!

Check out Kelley’s store.

Kelley is currently the front winner to win Second Chance. There’s no better to way to support Kelley then with a custom Team Wentworth shirt! These designs are created by Kelley herself and is the ultimate way to let her know that you are cheering her on to the very end!

We love that Kelley saw an opportunity to use our design center and storefront platform to create and sell totally unique t-shirts and tank tops. Her clean and simple “(hashtag) Team Wentworth” design is a great example of how anyone can take an idea and put it on a shirt. Kelley is still going strong this season so make sure to get your shirt now and to share your love with Kelley on her Instagram and Twitter!

If you are interested in what custom apparel storefronts can do for you make sure to check out Customized Girl’s storefront FAQ.

 

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Raise Awareness For Ovarian Cancer With A Custom Apparel Storefront

September is National Ovarian Cancer Awareness month. In honor of those who are fighting against ovarian cancer and for individuals helping spread awareness, Customized Girl would love to feature Bluegrass Ovarian Cancer Support Inc. as our storefront of the month.

In their own words, Bluegrass Ovarian Cancer Support’s primary goal is to offer a forum for sharing experiences, knowledge and assistance to women who face the unique challenges of these types of cancers. Not only do they spread amazing information and knowledge about ovarian cancer, but they are doing their best to spread awareness in any way they can. One of those ways is opening a custom apparel storefront featuring supportive shirts and accessories that can be customized with names of loved ones.  All of the proceeds from their storefront go directly to the Bluegrass Ovarian Cancer Support Inc. At Customized Girl, we encourage storefronts to follow the example that BOCS has set. We wish them nothing but the best and great success in their mission to spread awareness.

Customized Girl wants to help promote awareness for ovarian cancer and encourage others to join the movement by offering custom apparel storefronts. Our storefronts offer an excellent opportunity not only to spread awareness but to also raise funds towards their charity of choice.

Interested in starting a storefront to spread awareness and raise funds for your cause? For more detailed information check out our storefront FAQ. Customized Girl would be more than happy to help assist your efforts by offering our marketing strategies and art assistance to achieve the ideal storefront.

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Learn More About Your Storefront’s Traffic With New Features For Customized Girl Storefronts

A few months have passed since our last blog post about new features and big pushes at Customized Girl. A lot has happened in those months and we are excited to share our newest contributions to Customized Girl storefronts!

New Features:

– Site Redesign – Customized Girl is getting sleeker! There’s much more to come, so keep a look out. We’re trying to make the site cleaner and easier to use, and ultimately, we’re trying to increase everyone’s sales through higher conversion rates.

– Google Anlaytics – Ever wonder which traffic sources are driving the most visits to your store? Which designs get the most clicks? We’ve recently added the ability to integrate Google Analytics into your storefront! Learn more about connecting your store to Google Analytics here.

– Embed – You can now embed your designs so that they display on your own website! Customers can visit a page on your site and browse your designs. When they click through your design, they will go to that design’s page on Customized Girl. Check out our new FAQ section and learn how to embed your storefront.

– New royalty rates – We have bumped royalty rates on the majority of our products! Now you can earn up to 30% on select items. Check out our new royalty rates and what products will give you the highest return.

– We added the Wanelo social button to our website. Now on every design page, you will see the “W” button for Wanelo, along with other social options to share your designs.

– When a customer adds your design to their cart, they will now see a “Design by [Your Store Here]” link in the Shopping Cart. This way, customers have an easy path back to your store.

– We are continuously improving mobile usability and our mobile navigation menu has been updated.

– We’ve started our own blog series on how to market your custom apparel storefront. The first posts cover TumblrPinterest, and Polyvore.

 

New Trendy Categories:

Emojis: Emojis are where it is at! We’ve added a ton of new art emoji art and designs to our gallery. Faces, monkeys, cats – you name it.

Spirit Animal: This is a new trend we are seeing that offers a great customization element similar to the Keep Calm trend.

– Cannabis: There was a demand so naturally we supplied the art and designs.

Political: The presidential election is coming up and our designers added some great art of candidates to give our users an opportunity to show their support.

 

Product Updates:

New stuff is here!

Varsity Jackets – These new jackets are the perfect addition to all those cold Friday nights cheering on your favorite player!

Crop tops – We’ve recently added some new and trendy crop tops in a variety of styles.

Sadly, older stuff is going away.

– Our vendors are no longer carrying the Rabbit Skins Baby Blanket.

– Next Level seems to have stopped making their Ombre tank and Ombre v-neck shirt.

– We have to say goodbye to our plastic ball ornament.

– Vendors also stopped carrying the District Sun Floppy Hat.

– Boxercraft is making some big changes to their Itty Bitty Pajama Shorts. All current colors were replaced with Pink Polkadot and Navy Polkadot.

 

Big Pushes:

– Fall sports – New year, new gear! Parents will be gear for their kids, but they will  also be on the look out for their own gear to cheer on their favorite players with jerseys, hoodies, and bags. Here is a list of fall sports to get a head start on:

Custom hoodies and sweatshirts –  With summer being almost over, our custom hoodies and sweatshirts are starting to pick up in sales. If you have a trendy design on a tee or tank make sure to add it to hoody or sweatshirt.

The best way to take advantage of these new features and big pushes is to promote your designs anywhere and everywhere. Linking back to your store and designs gives your products a better chance of being seen and therefore sold. The more you sell, the higher your design will rank in our gallery giving your design an even greater opportunity to be purchased. Christmas is almost here so take advantage of those holiday shoppers!

 

At Customized Girl, we want to build an amazing platform. And we want to build it with the feedback and guidance of our store owners.

 

Please fill out our very short survey!

 

We want to evolve this platform based on your input!  We are looking forward to hearing from all of you!

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How To Market Your Custom Apparel Storefront On Polyvore

What is Polyvore?

It is a visual website that allows you to discover the newest trends and shop for the things you love. In their own words, Polyvore disrupts the traditional e-commerce model by giving everyone everywhere a voice in shaping today’s trends and influencing purchases. Their global community of stylists share tips on how to mix and match looks to make the most of your closet and predict trends before they hit the mainstream.

Polyvore also simplifies online shopping by bringing together all the stores in one convenient place. They make it even easier to discover and shop for looks you love. Polyvore is a huge community of fashion lovers. It is a great opportunity to share your style and start your brand.

What makes Polyvore different?

Customized Girl and Polyvore are a match made in heaven. Customized Girl empowers everyone to make a statement and to be their own fashion designer. Now with custom apparel storefronts the ability to make your message be heard is even easier.  Polyvore takes it one step furthering by allowing users to express their fashion creativity by creating look books with stylish pieces of clothing. These look books give users a chance to express their style and become trendsetters. Perfect combo, right?

Polyvore Terms:

Look books – A look book is a collection of images compiled to show off a style or stylist or a clothing line.  This gives viewers ideas on how to style outfits or to show what the latest fashions are.

Check out some of our look books!

Sets – The Polyvore editor lets you create sets using items that have been imported into Polyvore by you or other members. Think of it as a very simple collage maker. Once you publish your set to the Polyvore community, users have the opportunity to view, comment, and “heart” your set to let you know how much they love it!

Collections – Collections are a great way to group your favorite sets and items. For example, Customized Girl has used collections to group together contest entries, a trending product that is being used in sets, or even to group products like the Novelty Christmas Sweaters collection below.

Editor – This is where the magic happens. Polyvore’s editor is very similar to Customized Girl’s design center. The editor is the tool used to put your actual look book together. You can search and add not only clothing but backgrounds, photographs, and accents.

How To Get Started:

The first part of using Polyvore is to add the clipper button to your browser. Once the clipper is in your toolbar of your browser, all you have to do is go to the page your design is on and hit the clipper button. A little window will pop up and  you can add tags, the design name, and the price. After you hit “like” it will show up on your Polyvore page. From there not only can you add your designs to your sets and collections but so can other users who love your style!

Helpful Tips and Tricks:

Clipper – When clipping items from your storefront onto your Polyvore account make sure to be as descriptive as possible. By adding multiple tags that best describe your product betters your chances of being found on the Polyvore site and through their editor. Also double check that the pricing is correct before adding your product. Sometimes the clipper can get the wrong information and you don’t want to mislead any potential customers.

Trending products – By clicking on the “trending” section in the header,  you will be able to see what articles of clothing are the most popular and being used the most in other users sets. Using these trending styles or products in your sets and then properly tagging them with hashtags before posting gives your sets a higher chance of being seen and liked. Make sure to check this tab on a regular basis, trending items change almost on a daily basis.

Contests – Contests can be found on the main “my feed” page. Entering contests also give your sets another chance to be seen and give you the possibility to win some great prizes!

Polyvore is an amazing resource to use when you are building your brand. There are many opportunities to take advantage within their website and all of this information can be a little overwhelming. For more detailed information about Polyvore, check out their help center. You can also learn more about Customized Girl storefronts here.

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Build Your Own Brand With Custom Apparel Storefronts

It’s that time of month again where Customized Girl highlights a storefront that exceeds our expectations. This month’s feature is dedicated to the talented Mom Means Business. Strong mom brand – check. One of a kind designs – check.  Amazing marketing efforts – check. Soon as you enter her storefront you can see that this single mom of three means business by offering some of the trendiest and best designs in custom apparel. Every design in her storefront is family friendly and centered around sports, family reunions, charities and more.

Mom Means Business offers some of the finest designs on Customized Girl but that is not the only reason why they are our storefront of the month. They jump on every opportunity that Customized Girl presents to their storefront owners. Opportunities like uploading amazing design images, jumping on new products added to the website, and strong advertising that is strengthening their brand name.  She understands her consumers by creating designs that give multiple options to customize the product.

Mom Means Business is a storefront after Customized Girl’s own heart and we love seeing storefronts seize the opportunity to target specific niches while creating trendy and fashionable designs. Mom Means Business storefront is doing a fantastic job of getting their brand out there and marketing across all social media.

If you are interested in what custom apparel storefronts can do for you and your brand make sure to check out Customized Girl’s storefront FAQ.

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Take Your Creativity To The Next Level With Custom Apparel Storefronts

It’s that time again where Customized Girl highlights a unique and creative storefront that sets the bar high in the custom apparel world. This month we would like to feature shirts, hoodies, and accessories from the amazing Shimmeryfly Tees.

Whenever a new trend mashes up with the custom apparel world, Customized Girl does their best to seize the opportunity.  Matching couple shirts was and still is one of the opportunities we do our best to contribute to.  Shimmerfly Tees noticed the demand for couple shirts and added their own original and adorable designs.  They offer the cutest matching couple designs you can find online. Great design concepts that range from simple, funny, and down right charming. There’s something for everyone.

But that is not all that Shimmerfly has to offer. Birthday, bridal party, and encouraging breast cancer shirts are just a few to name. Every design provided in their storefront is so unique that you won’t find anything else like it online. With that being said, each design can be customized to include names, dates, or even a different style in a different product. Although, these designs are amazing all by themselves. Customized Girl is thankful for an imaginative storefront like Shimmerfly Tees and we can’t wait to see what they will come up with next!

If you are interested in what custom apparel storefronts can do for you make sure to check out Customized Girl’s storefront FAQ.

 

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Customize Your Own Patriotic Apparel with USA Pride and More

With Independence Day around the corner it only seemed appropriate for Customized Girl to highlight one our most patriotic storefronts. USA Pride and More is a storefront dedicated to representing the United States and loved ones in the military. These designs are great for holidays such as the 4th of July, Memorial and Labor Day but also to show off your pride and love of country.

USA Pride and More has an eye for design and offers patriotic designs on a variety of trendy apparel and accessories including bags, hats, socks, and teddy bears. They also provide incredible and thoughtful designs dedicated to the Air Force and Coast Guard that are perfect for anyone who has a loved one serving in these branches. Another great factor about their storefront is that all of the designs offered in their storefront can be customized. Express your freedom of speech by swapping the design onto a different product, adding your own art, text, or even uploading an image to make your finish product one of a kind.

If you are interested in what custom apparel storefronts can do for you make sure to check out Customized Girl’s storefront FAQ.

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