15 May 2015
Here at Customized Girl, we are happy to say our storefront platform is growing rapidly, with hundreds of new designs being submitted every day. With so many great designs, we now want to give our storefronts the tools and marketing tips to help get your products out and seen.
First up in our series of blog posts to marketing your storefront is Tumblr! Tumblr is a free blogging website that allows users to share their content with millions of viewers and in their own words “lets you effortlessly share anything.” What makes Tumblr so awesome is that it’s free, easy to use, and with the right keywords anything can go viral. Tumblr is also a great resource to find what is trending online right at this very moment. By clicking on the trending tab you can see what posts are getting the most likes and reblogs. With this information you can take one of your existing designs or create a new design specifically targeting a trending topic or keyword.
When you launch your Tumblr blog, you are launching a brand. So think carefully about how you want to represent and showcase your brand. No one likes spam so make sure to reblog other interesting images or posts that directly relate to your theme or niche. For example if you only create cheerleading related designs on your storefront then it’s ideal to follow other cheerleading blogs and reblog what your customers are excited about.
Important things to include in your post are hashtags, click through picture link, and a keyword or title comment hyperlink. Here’s a general break down of how to use Tumblr but we’ll dig a little deeper to make sure you are optimizing your images to the fullest. For example, take Customized Girl’s Best Friends For Life Tank Tops:
These shirts are targeted towards best friends so we want to makes sure to include hashtags “best friends,” “best friend shirts,” and the name of our design “best friends for life tank tops.” Those are only a few but it’s important to include as many descriptive hashtags because it will give your products a better chance of being seen.
More importantly, you want viewers to be able to find your products and purchase them. Make sure to include a click through picture link and a hyperlink. Keep it short and sweet like TeesandTanks did – “Customized Best Friend Tanks at Customized Girl. Tag your best friend!” By making “Best Friends Tanks” a hyperlink, we are giving the viewers a name and a way to find your product plus this great for search optimization.
What makes a great image on Tumblr? Two words: SUPER. TRENDY. Here are three ideas to go with those two words:
1. Grab the main the image from the design details page. Just go to your store, click on a design, right click on the main image, and choose Copy Image URL. Then on your Tumblr dashboard, choose post photo, choose post from web, and paste the Image URL. Boom done.
Ask yourself, how trendy is this design? Have I maximized it’s trendiness? What does that even mean? Well, that’s the challenge to be honest. Trends are constantly changing. Right now, I would say a trendy design probably has big, bold, and easily readable text. It probably has an element of humor. Maybe a rhyme. It’s probably fun, a little clever, and easily understandable at a glance.
2. Take a picture of a cute person wearing your cute design at a cute place. These types of photos are always trendy. Maybe there is a sunset involved. Maybe a Starbucks cup.
3. If you have a trendy photo of the blank garment, you can always photoshop your design onto it! That’s what the Tees & Tanks tumblr blog is doing with their simple wooden-hanger images. And guess, what? Those wooden-hanger images are available to everyone! Check out this blog post on how to use photoshop to add your own images to pictures of tees and tanks (which includes downloadable jpeg and photoshop files featuring those blank garment images).
Bonus idea: once you’ve created these wonderful marketing images, you can then add them to your design details page using the upload image feature.
Need some easy tips on editing images and adding images to your custom apparel in general? This blog post contains some helpful information about finding and using free photo editing websites. Check out the step by step screenshots in this post on how to add your photos to your custom apparel.
Let us know about your efforts to market your storefront and what Customized Girl can do to help get your products seen!
1 May 2015
Category: Coupon Codes, Promo Codes
Summer is almost here. Make sure you have your custom bikini ready when you hit the beach! Use the coupon code below to save!
Use coupon code CGMAY at checkout and get 5% off orders of $25.00 or more! Offer expires 5/31/2015 at 11:59PM EST.
30 April 2015
More and more often, people are turning to custom apparel to raise awareness for certain causes. Heretic Honey took the opportunity to help spread more awareness for a very specific cause with Customized Girl’s custom apparel storefronts and that is why they are our storefront of the month.
In their own words, Heretic Honey “is a brand, community, and handcrafted accessories boutique that believes in the power of collaboration & the power in choice. As a brand, we support the right of individuals to define themselves – and what they believe to be beautiful – as they choose. As a business, we work with artists to co-create products that showcase their unique talents, stories, and cultural traditions.”
Heretic Honey also offers beautiful jewelry and accessories, but here is what makes them really extraordinary : they act as a resource for people to connect with causes they care about and are donating to a different cause every month. For the month of April, Heretic Honey is sharing stories from the Autism community to help spread awareness and raise funds. Heretic Honey incorporated custom apparel into their ”Hat’s Off to Sarah” campaign by designing a shirt dedicated to Sarah’s natural locks, style, and in celebration of our own.
Customized Girl believes that women should be encouraged to express themselves and leave their mark on the world. We produce clothing and accessories that allow our customers to give voice to their ideas, opinions, jokes, and pretty much everything else. Heretic Honey is the best example of this by using fashion to not just look good but to do good.
Their objective doesn’t end with apparel. Heretic Honey is doing an outstanding job of getting individuals involved and spreading the word. Blog posts and reaching out to local radio stations are just a few ways they are bringing attention to this campaign but with a bigger audience comes a greater response. Their next objective is to get the attention of Ellen Degeneres, who could help bring Sarah’s story – and Autism awareness – to a wider audience. We expect nothing less from the exceptional Heretic Honey and her team.
Support Sarah and Heretic Honey’s mission to raise awareness for Autism by sharing your stories and contributing to their storefront. Once you receive your adorable Bed Head Shirt make sure to snap a picture and use the tags #HatsOffToSarah and #theellenshow on social media to show your support of Sarah and the autism community, and create a kinder world through awareness and understanding.
Learn more on how custom apparel storefronts can make a difference in your fundraising efforts and spread awareness for your cause.
27 April 2015
Category: Custom Gifts
Being a teacher is one of the most important jobs anyone can have and is often a thankless job. When it comes to giving teacher gifts, it truly is the thought that counts. Teachers give our children the biggest gift of all so why not put the extra effort and thought into a personalized teacher gift.
Customized Girl offers a variety of teacher designs that include products with simple, easy to add names and school year but also designs that poke fun at their profession. Not all teacher gifts have to have the standard name and school year. Make their gift personal by including details like their favorite colors, sports teams, or hobbies. Our design center makes it easy to start from scratch or take any design from our gallery and swap it onto a different product. Here is a list of personalized gifts your teacher will without a doubt love.
Other Teacher Gifts
During teacher appreciation week and at the end of year, we should celebrate our teachers and let them know how much they mean to you and your child. Design a gift that means something on a personal level or an idea that will make them laugh. Teachers have a large impact on your child’s life so make sure we celebrate and thank them with a gift they will cherish all year round.
23 April 2015
Category: personalized gifts
The school year is coming to an end and for some it is a monumental moment in time to end one chapter and begin another. It’s an exciting and scary time all at once as high school seniors take the next step. Help celebrate this significant point in time with a personalized and unique gift that they will remember the rest of their lives!
Customized Girl is here to help you find the perfect and unforgettable gift for your graduating senior. We have endless product options that can all be customized to include your seniors name, graduating year, school colors, and whatever else you can think of! You can either design a graduation bears or a custom wood plaque for a more sentimental gift or take a lighter route with a custom graduation sash or a funny laundry bag.
College can be a big adjustment for incoming freshman so make them as comfortable as possible with custom sweats or a custom blanket! Create a simple design with just college colors and your seniors last name or a trendy crewneck sweatshirt that will make them stand out. And we all know that with college comes coffee… a lot of coffee. Customized Girls offers a large variety of custom mugs that they will use all year long.
Creating custom graduation gifts for senior is a unique and meaningful keepsake. The option to customize a funny, cute, or long lasting gift is up to you!
13 April 2015
Category: Custom Shirts
Mom’s are uniform washing, carpool driving, always cheering, and are the glue to every family. Mother’s Day is the one time of the year to celebrate your mom and all that she does for you. Make your mom feel extra special this mother’s day with a custom gift to show how she is really your biggest fan.
Customized Girl not only offers the trendiest apparel online but great products that are perfect for all the sports mom’s out there. We have a wide variety of Misses and Flowy shirts and products that are specifically for sports like our Championship Jacket, Custom Jerseys, and Raglan tees.
Customized Girl offers design in the following sports mom categories:
Each category has designs that are perfect for whatever sport you play and include shirts, hoodies, bags, hats, and more. All of our designs allow the user to the option to customize meaning you can easily add your school color, number, and name. Customized Girl offers no minimums allowing you to customize one gift or create a whole matching series of designs on blankets, scarves, and shirts! Moms are our biggest fans and we should let her know how appreciated she is with custom mother’s day gifts!
3 April 2015
Category: Custom Shirts, Custom Tees For Groups
In the United States Cinco de Mayo is a day to remind us of the many contributions Mexicans bring to the American culture and for many a day to relish in some wild activities. For individuals who celebrate this holiday to the fullest, you might also enjoy wearing hilariously inspired cinco de mayo shirts before hanging out with your friends to drink some margaritas.
Customized Girl has a gallery full of cinco de mayo influenced designs that will surely make you giggle. You name it, we have it – tacos, emojis, pinatas, and sombreros. The best part about our cinco de mayo shirts is that they can be customized. You can easily create matching designs for your cantina crawl or special tank tops for your restaurant servers. Maybe you just really like tequila, we’re not judging but we’ve got some great shirts for you. Take your fiesta to the next level this year with custom cinco de mayo shirts!