How To Market Your Custom Apparel Storefront On Polyvore

What is Polyvore?

It is a visual website that allows you to discover the newest trends and shop for the things you love. In their own words, Polyvore disrupts the traditional e-commerce model by giving everyone everywhere a voice in shaping today’s trends and influencing purchases. Their global community of stylists share tips on how to mix and match looks to make the most of your closet and predict trends before they hit the mainstream.

Polyvore also simplifies online shopping by bringing together all the stores in one convenient place. They make it even easier to discover and shop for looks you love. Polyvore is a huge community of fashion lovers. It is a great opportunity to share your style and start your brand.

What makes Polyvore different?

Customized Girl and Polyvore are a match made in heaven. Customized Girl empowers everyone to make a statement and to be their own fashion designer. Now with custom apparel storefronts the ability to make your message be heard is even easier.  Polyvore takes it one step furthering by allowing users to express their fashion creativity by creating look books with stylish pieces of clothing. These look books give users a chance to express their style and become trendsetters. Perfect combo, right?

Polyvore Terms:

Look books – A look book is a collection of images compiled to show off a style or stylist or a clothing line.  This gives viewers ideas on how to style outfits or to show what the latest fashions are.

Check out some of our look books!

Sets – The Polyvore editor lets you create sets using items that have been imported into Polyvore by you or other members. Think of it as a very simple collage maker. Once you publish your set to the Polyvore community, users have the opportunity to view, comment, and “heart” your set to let you know how much they love it!

Collections – Collections are a great way to group your favorite sets and items. For example, Customized Girl has used collections to group together contest entries, a trending product that is being used in sets, or even to group products like the Novelty Christmas Sweaters collection below.

Editor – This is where the magic happens. Polyvore’s editor is very similar to Customized Girl’s design center. The editor is the tool used to put your actual look book together. You can search and add not only clothing but backgrounds, photographs, and accents.

How To Get Started:

The first part of using Polyvore is to add the clipper button to your browser. Once the clipper is in your toolbar of your browser, all you have to do is go to the page your design is on and hit the clipper button. A little window will pop up and  you can add tags, the design name, and the price. After you hit “like” it will show up on your Polyvore page. From there not only can you add your designs to your sets and collections but so can other users who love your style!

Helpful Tips and Tricks:

Clipper – When clipping items from your storefront onto your Polyvore account make sure to be as descriptive as possible. By adding multiple tags that best describe your product betters your chances of being found on the Polyvore site and through their editor. Also double check that the pricing is correct before adding your product. Sometimes the clipper can get the wrong information and you don’t want to mislead any potential customers.

Trending products – By clicking on the “trending” section in the header,  you will be able to see what articles of clothing are the most popular and being used the most in other users sets. Using these trending styles or products in your sets and then properly tagging them with hashtags before posting gives your sets a higher chance of being seen and liked. Make sure to check this tab on a regular basis, trending items change almost on a daily basis.

Contests – Contests can be found on the main “my feed” page. Entering contests also give your sets another chance to be seen and give you the possibility to win some great prizes!

Polyvore is an amazing resource to use when you are building your brand. There are many opportunities to take advantage within their website and all of this information can be a little overwhelming. For more detailed information about Polyvore, check out their help center. You can also learn more about Customized Girl storefronts here.

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