How To Market Your Custom Apparel Storefront On Polyvore

What is Polyvore?

It is a visual website that allows you to discover the newest trends and shop for the things you love. In their own words, Polyvore disrupts the traditional e-commerce model by giving everyone everywhere a voice in shaping today’s trends and influencing purchases. Their global community of stylists share tips on how to mix and match looks to make the most of your closet and predict trends before they hit the mainstream.

Polyvore also simplifies online shopping by bringing together all the stores in one convenient place. They make it even easier to discover and shop for looks you love. Polyvore is a huge community of fashion lovers. It is a great opportunity to share your style and start your brand.

What makes Polyvore different?

Customized Girl and Polyvore are a match made in heaven. Customized Girl empowers everyone to make a statement and to be their own fashion designer. Now with custom apparel storefronts the ability to make your message be heard is even easier.  Polyvore takes it one step furthering by allowing users to express their fashion creativity by creating look books with stylish pieces of clothing. These look books give users a chance to express their style and become trendsetters. Perfect combo, right?

Polyvore Terms:

Look books – A look book is a collection of images compiled to show off a style or stylist or a clothing line.  This gives viewers ideas on how to style outfits or to show what the latest fashions are.

Check out some of our look books!

Sets – The Polyvore editor lets you create sets using items that have been imported into Polyvore by you or other members. Think of it as a very simple collage maker. Once you publish your set to the Polyvore community, users have the opportunity to view, comment, and “heart” your set to let you know how much they love it!

Collections – Collections are a great way to group your favorite sets and items. For example, Customized Girl has used collections to group together contest entries, a trending product that is being used in sets, or even to group products like the Novelty Christmas Sweaters collection below.

Editor – This is where the magic happens. Polyvore’s editor is very similar to Customized Girl’s design center. The editor is the tool used to put your actual look book together. You can search and add not only clothing but backgrounds, photographs, and accents.

How To Get Started:

The first part of using Polyvore is to add the clipper button to your browser. Once the clipper is in your toolbar of your browser, all you have to do is go to the page your design is on and hit the clipper button. A little window will pop up and  you can add tags, the design name, and the price. After you hit “like” it will show up on your Polyvore page. From there not only can you add your designs to your sets and collections but so can other users who love your style!

Helpful Tips and Tricks:

Clipper – When clipping items from your storefront onto your Polyvore account make sure to be as descriptive as possible. By adding multiple tags that best describe your product betters your chances of being found on the Polyvore site and through their editor. Also double check that the pricing is correct before adding your product. Sometimes the clipper can get the wrong information and you don’t want to mislead any potential customers.

Trending products – By clicking on the “trending” section in the header,  you will be able to see what articles of clothing are the most popular and being used the most in other users sets. Using these trending styles or products in your sets and then properly tagging them with hashtags before posting gives your sets a higher chance of being seen and liked. Make sure to check this tab on a regular basis, trending items change almost on a daily basis.

Contests – Contests can be found on the main “my feed” page. Entering contests also give your sets another chance to be seen and give you the possibility to win some great prizes!

Polyvore is an amazing resource to use when you are building your brand. There are many opportunities to take advantage within their website and all of this information can be a little overwhelming. For more detailed information about Polyvore, check out their help center. You can also learn more about Customized Girl storefronts here.

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July Social Roundup

Facebook:

Our Facebook friends were all about the USA game and our custom USA shirts! We wish our team would have made it to the next round, but there’s always the next Cup!


USA Will Win custom crop top

See it on Facebook!

Believe in Team custom USA crop top

US

Pinterest:

Our Pinners were all full of cheer this month!  Our top Pins were full of custom cheerleading shirts!

Fear The Bow custom cheerleading shirt


Check it out on Pinterest!

Bows over Bros custom cheerleading tank

Cheer Isn't A Sport custom cheerleading tank

Polyvore:

The trendsetters on Polyvore were all about our striped skull crop top. Check out of our custom skull shirts!

Skull Stripe Crop Top

See it on Polyvore!

Sugar Skull Tank

Bad to the Bone crop top

Tumblr:

Tumblr showed a lot of love to our Matching Best Friends shirts. Our friends on at the TeesandTanks Tumblr shared these and they were a huge hit!

Matching Best Friends Shirts

Reblog it on Tumblr!

Tweedle Dee Tweedle Dum Shirts

Matching BFF Shirts

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June Social Roundup

Time for another Social Roundup! See which of our designs were most popular last month on Facebook, Pinterest, Polyvore and Tumblr!

Facebook

Our Facebook fans loved the Donut designs we shared on National Donut Day!

Dirty, DIRTY Junk Food


See it on Facebook!

Donut Believe in Diets
Nom Nom Nom Donuts

Pinterest

We’re guessing this summer heat has our moms-to-be in Pregzilla mode! Check out all of our Pregzilla maternity shirts!

Pregzilla Coming Soon

See it on Pinterest!

Baby Zilla Peek-A-Boo

Pregzilla Destruction

Polyvore

Our Polyvore followers were all about our Best Friends Beyond crop top tank top! Check out more custom Best Friends tees.

Best Friends Beyond

Check it out on Polyvore!

Best Friends Infinity

Best Friends Arrow shirts

Tumblr

Our Tumblr followers must be made up of dancers and daydreamers. You loved our Dancer and Daydreamer tank! Check out more of our custom dance tees!

Dancer And Daydreamer

Reblog it on your Tumblr!

Dancer Definition

Music + Sweat


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April Social Roundup

We have gathered a list of our designs that you’ve shared, liked, pinned, and reblogged the most! Here are the internet’s favorite Customized Girl designs:

Facebook

The Relationship Status of our Facebook fans? It would seem a lot of you are dating a baseball player. You loved our Baseball Girlfriend designs!
I Go Nuts For Baseball Butts

Check it out on Facebook!

Baseball Fan Team Colors
Baseball Girlfriend Style

Tumblr

Our Tumblr followers were all about our St. Patrick’s Day designs last month. Don’t forget to send us any photos of your Customized Girl St. Patrick’s Day shirts to CustomizedGirl@eretailng.com!

PS- get ready for the next party with a custom Cinco de Mayo shirt!

I Heart Irish Accents

Check it out on Tumblr!

Keep Calm Leprechaun
Born Irish Distressed

Pinterest

Our Pinterest followers must love to run- and have some fun with it! Our custom color run tank top was a hit across fitspo boards!
Keep Calm Color Run

Check it out on Pinterest! 

Color Run Cray On
Color Me Color Run

Polyvore

Our fashion forward Polyvore followers were all about the Dope Crop Top featuring our trendy cartoon glove hand designs. We love the sets you’ve created with this top!
Dope Crop Top

Check it out on Polyvore! 

Aye Hes Glove
Hashtag Trippin


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