How to Market Your Custom Apparel Storefront on Pinterest

On our first edition on how to market your custom apparel storefront we discussed marketing on Tumblr and now we will have tips and tricks on the best approach to Pinterest.

What is Pinterest?

For those of you who don’t know, Pinterest is a platform of “pins” where you can discover ideas, projects, and interests. Pinterest is a very visual website allowing users to really see what they are buying into.  A “pin” is an image you have captured and have added to a board. Boards are an area where you store content and once added they become easily shareable. Pinterest acts as a personalized media platform. Users can browse the content of others on the main page. They can like or repin any content they find and save it on an organized board to keep or purchase in the future. And like Tumblr, Pinterest is free and anything go viral.

Customized Girl has a “pin it” button located below every design but you can always install the pin it widget onto your desktop for all access use. If you are creating an on model or flat images to upload to your product page,  you can also upload these images onto pinterest through the upload option. This is great if you want to direct individuals to your storefront with a different image referencing your storefront as a whole and then adding your storefront URL as the destination URL.

Pinning:

When pinning make sure your image has a title, a small description, and two to three hashtags that describes or organizes your pin. For example:

Like we said earlier, Pinterest is all about amazing images but your product will never be seen if you don’t provide content that will help organize and help your product be found through Pinterest’s search engine. Using the description and hashtags provided in the image above, we have a better chance of being seen when someone is searching “St. Patrick’s Day” even if it is for St. Patrick’s Day shirts, sweatshirts, ideas, parties, etc. The more the better.

Organizing Your Pinterest Page:

Your Pinterest page shouldn’t only be pins of your personal products. You should organize your pins by creating a mini theme for each board you create. Customized Girl’s Pinterest page is a great example of our target niches, seasonal pushes, and any new trends we add to the website.  Repinning content relative to your product gives your products a better chance of being seen and always give users a reason to follow you for more exciting content. Plus no one likes spam. Pinterest is a super useful platform, so enjoy it for your own personal use. Pin your next DIY projects, new recipes, and if you love your storefront designs, then pin those too.

A note about Pinterest boards: they seem to rank really well on Google search results. Think about the search keyword you might want to target, and then name your Pinterest board using that keyword search phrase. As we mentioned, it’s a good idea to fill that board with other relevant pins. If you want it to rank on Google, you’ll also have to link to that board from other places on the web. From Facebook. From Twitter. And from anywhere else that would be relevant, reasonable, and not spammy.

You’ll want your designs to rank well on Google so that shoppers can find them, obviously, but you also want journalists and members of the media to discover your stuff as well. If they have an article to write, chances are they are going to do some Google research. Perhaps that’s how a smart and cool buzzfeed reporter discovered this “Meowy Christmas” Sweater pin of ours when gathering ideas for this amazing post.

Designing For Pinterest:

Users on Pinterest visually scan through pin images very quickly and many pins can be overlooked. Make sure your designs are eye-catching and grab the users attention immediately. They need to use big, bold text with a clear message. Here is some helpful information on what makes a design successful.

If you are selling custom designs, we recommend using a phrase like “[YOUR NAME HERE]” rather than a placeholder text like “SMITH”. On Pinterest, a user might see your SMITH design and think it’s an image of a stock design for someone or something named Smith. But if it says [YOUR TEXT HERE], then it’s clearly a design meant to be customized, which makes it all that more special. This Mom Means Business is a great example of pinning designs that let users understand they can customize this product with their names or dates.

Pin Sizing and Specifications:

Last but not least, sizing! At Customized Girl we are fans of the longer pin images. We use the image guideline of 500 x 1320px. You can pin or use any size, we prefer this size  due to the fact they take up a larger amount of space on any device, making your pin very prominent on the page.

Here are examples of longer pins that visibly do well on Pinterest regardless of desktop or mobile users since the user is always scrolling down to see more images:

 

Useful Tips and Tricks:

You can easily find out what’s being pinned from a website by using the URL http://www.pinterest.com/source/websitedomainname.com/. Just replace websitedomainname with the website domain and you will be able to see the latest pins being shared.  This is great way what to see what customers and users are pinning from your storefront or blog.

Pinterest has recently added a “trending” instant keyword search to their search bar allowing users to see what is trending right at this very moment. This can be very helpful if your specialty is trending and you want to add more products or if you want to jump on the trend by designing a custom shirt that relates to it.

The popular section also allows you to see what is trending. This is the place where you can find pins that are being repined, liked and commented on repeatedly. Here you can find pins your followers will like. You can share it with them to increase engagement

Let us know about your efforts to market your storefront and what Customized Girl can do to help get your products seen!

Read More

Get The Latest Trends With Girly Growl’s Custom Apparel Storefront

Customized Girl prides themselves on staying up to date with the latest trends and having the most stylish products that are offered in custom apparel. So when a new storefront opens up with on point designs in pop culture we couldn’t be more thrilled. Sassy and fashionable designs are why Girly Growl is Customized Girl’s storefront of the month.

Girly Growl’s storefront offers amazing text based designs that are the forefront of custom apparel. Pizza, Netflix, and pop music are only some of the designs available but the more you scroll through their storefront the more you’ll love it. It’s easy to get lost in all their great designs and to find something you didn’t know was a thing, you love it, and then you’ll need it.  The best part about Customized Girl storefronts is the option to customize any item. Swap out the product, art, font, or text to make any design truly unique but what makes their storefront so great is that these designs are already fabulous without the customization factor.

Another reason we love Girly Growl is their activeness on social media channels like Wanelo where they highlight their designs with effective hashtags. Not only does Girly Growl do a great job of finding the latest trends but also making sure their designs get seen by the right consumers.

Think you have an eye for trendy fashion? Make sure to check out Customized Girl’s storefront FAQ and see what you can offer to the fashion industry!

Read More

How to Market Your Custom Apparel Storefront on Tumblr

Here at Customized Girl, we are happy to say our storefront platform is growing rapidly, with hundreds of new designs being submitted every day. With so many great designs, we now want to give our storefronts the tools and marketing tips to help get your products out and seen.

First up in our series of blog posts to marketing your storefront is Tumblr! Tumblr is a free blogging website that allows users to share their content with millions of viewers and in their own words “lets you effortlessly share anything.” What makes Tumblr so awesome is that it’s free, easy to use, and with the right keywords anything can go viral. Tumblr is also a great resource to find what is trending online right at this very moment. By clicking on the trending tab you can see what posts are getting the most likes and reblogs. With this information you can take one of your existing designs or create a new design specifically targeting a trending topic or keyword.

When you launch your Tumblr blog, you are launching a brand. So think carefully about how you want to represent and showcase your brand. No one likes spam so make sure to reblog other interesting images or posts that directly relate to your theme or niche. For example if you only create cheerleading related designs on your storefront then it’s ideal to follow other cheerleading blogs and reblog what your customers are excited about.

Important things to include in your post are hashtags, click through picture link, and a keyword or title comment hyperlink.  Here’s a general break down of how to use Tumblr but we’ll dig a little deeper to make sure you are optimizing your images to the fullest. For example, take Customized Girl’s Best Friends For Life Tank Tops:

These shirts are targeted towards best friends so we want to makes sure to include hashtags “best friends,” “best friend shirts,” and the name of our design “best friends for life tank tops.” Those are only a few but it’s important to include as many descriptive hashtags because it will give your products a better chance of being seen.

More importantly, you want viewers to be able to find your products and purchase them. Make sure to include a click through picture link and a hyperlink. Keep it short and sweet like TeesandTanks did – “Customized Best Friend Tanks at Customized Girl. Tag your best friend!” By making “Best Friends Tanks” a hyperlink, we are giving the viewers a name and a way to find your product plus this great for search optimization.

What makes a great image on Tumblr? Two words: SUPER. TRENDY. Here are three ideas to go with those two words:

1. Grab the main the image from the design details page. Just go to your store, click on a design, right click on the main image, and choose Copy Image URL. Then on your Tumblr dashboard, choose post photo, choose post from web, and paste the Image URL. Boom done.

Ask yourself, how trendy is this design? Have I maximized it’s trendiness? What does that even mean? Well, that’s the challenge to be honest. Trends are constantly changing. Right now, I would say a trendy design probably has big, bold, and easily readable text. It probably has an element of humor. Maybe a rhyme. It’s probably fun, a little clever, and easily understandable at a glance.

2. Take a picture of a cute person wearing your cute design at a cute place. These types of photos are always trendy. Maybe there is a sunset involved. Maybe a Starbucks cup.

3. If you have a trendy photo of the blank garment, you can always photoshop your design onto it! That’s what the Tees & Tanks tumblr blog is doing with their simple wooden-hanger images. And guess, what? Those wooden-hanger images are available to everyone! Check out this blog post on how to use photoshop to add your own images to pictures of tees and tanks (which includes downloadable jpeg and photoshop files featuring those blank garment images).

Bonus idea: once you’ve created these wonderful marketing images, you can then add them to your design details page using the upload image feature.

Need some easy tips on editing images and adding images to your custom apparel in general? This blog post contains some helpful information about finding and using free photo editing websites. Check out the step by step screenshots in this post on how to add your photos to your custom apparel.

Let us know about your efforts to market your storefront and what Customized Girl can do to help get your products seen!

Read More

Heretic Honey Launches an Apparel Store and a Fundraising Platform and Makes the World a Better Place

More and more often, people are turning to custom apparel to raise awareness for certain causes. Heretic Honey took the opportunity to help spread more awareness for a very specific cause with Customized Girl’s custom apparel storefronts and that is why they are our storefront of the month.

In their own words, Heretic Honey “is a brand, community, and handcrafted accessories boutique that believes in the power of collaboration & the power in choice. As a brand, we support the right of individuals to define themselves – and what they believe to be beautiful – as they choose. As a business, we work with artists to co-create products that showcase their unique talents, stories, and cultural traditions.”

Heretic Honey also offers beautiful jewelry and accessories, but here is what makes them really extraordinary : they act as a resource for people to connect with causes they care about and are donating to a different cause every month.  For the month of April, Heretic Honey is sharing stories from the Autism community to help spread awareness and raise funds. Heretic Honey incorporated custom apparel into their “Hat’s Off to Sarah” campaign by designing a shirt dedicated to Sarah’s natural locks, style, and in celebration of our own.

Customized Girl believes that women should be encouraged to express themselves and leave their mark on the world. We produce clothing and accessories that allow our customers to give voice to their ideas, opinions, jokes, and pretty much everything else. Heretic Honey is the best example of this by using fashion to not just look good but to do good.

Their objective doesn’t end with apparel. Heretic Honey is doing an outstanding job of getting individuals involved and spreading the word.  Blog posts and reaching out to local radio stations are just a few ways they are bringing attention to this campaign but with a bigger audience comes a greater response. Their next objective is to get the attention of Ellen Degeneres, who could help bring Sarah’s story – and Autism awareness – to a wider audience. We expect nothing less from the exceptional Heretic Honey and her team.

Support Sarah and Heretic Honey’s mission to raise awareness for Autism by sharing your stories and contributing to their storefront. Once you receive your adorable Bed Head Shirt make sure to snap a picture and use the tags #HatsOffToSarah and #theellenshow on social media to show your support of Sarah and the autism community, and create a kinder world through awareness and understanding.

Learn more on how custom apparel storefronts can make a difference in your fundraising efforts and spread awareness for your cause.

Read More

Print-On-Demand Expert Scribbleprints has Launched a Customized Girl Storefront

Customized Girl’s storefront for the month of March is Scribbleprints! At Customized Girl we have storefronts with different causes, target niches, and fundraising efforts while Scribbleprints offers a unique approach by taking their artwork and putting it on custom apparel. Their storefront does a great job of taking their pieces of art and pairing it with high in demand, trendy apparel and accessories.  Scribbleprints is a great example to all artists allowing them to see different opportunities for them to display their artwork.

Another reason Scribbleprints is Customized Girl’s storefront of the month is because they have an amazing blog dedicated to print on demand services. Information found on their blog is incredibly useful for anyone who wants to dabble in the customized apparel world. They also offer reviews and recommendations to help give you a better understanding of what to expect with the storefront platform and products. Scribbleprints does a great job of being informative and exhibiting the options artist have with their artwork.

If you are interested in what custom apparel storefronts can do for you make sure to check out Customized Girl’s storefront FAQ.

 

 

Read More

Promote Awareness and Animal Rights with Twenty Paws Rescue Storefront

At Customized Girl we can’t get enough of storefronts that have passion in spreading awareness and earning funds for a greater cause. That is why Twenty Paws Rescue is our storefront of the month. Twenty Paws Rescue is a small rescue that focuses primarily on the “bully” breeds to provide them with warm and loving care until they find a forever home, including foster and veterinary care.

Each design in their storefront is created by the owners in honor of dogs that have that been in the rescue. You won’t be able to find designs that are this unique, creative, and that have such a great purpose and meaning anywhere else.  Help support their cause by not only purchasing a tee or tank but by visiting their website to find out more about their efforts.

We love Twenty Paws Rescue’s passion and commitment to their cause to keep every shelter cage empty. In their own words “by wearing our merchandise, we can fight animal abuse, neglect, ignorance, and overpopulation together!” And with custom designs so cute – how can you not purchase a tee, tank, or sweatshirt to help keep dogs out of shelters and put them into loving homes.

Read More

New Features and Big Pushes For Customized Girl Storefronts

A lot has happened with storefronts at Customized Girl in the last couple of months. We have rolled out some new storefront features and are gearing up for the next marketing pushes. With so many new additions, we want to make sure all storefront owners are up to date and have all the appropriate information to help better market and promote their great efforts.

 

New Storefront Features

 

Upload Image tab in the Design Center is way faster

If you ever uploaded a lot of high-res images to your account, you might have noticed that the Upload Image tab within the Design Center could get pretty slow. Well not any more! If you do currently have a lot of images in this tab, click on it, and wait for just a minute. The system will generate thumbnail previews for all of your images. The next time to you visit the Design Center, from any browser or device, this tab will load much more quickly.


Add an image to the design details page

If you have an image that you’d like to display on the design details page (maybe it is a photo of someone wearing your design, maybe it’s a matching-best-friends design),  you can now upload it right below the Add to Cart button!  You can also link that photo a unique tag in the gallery. So if you have one design that is part of a set, you can add a unique tag to each design in the set, and then upload an image and link the image to that unique tag.

We personally love this feature because customers love to see photos of people wearing the product. It helps them make better purchase decisions and more importantly, they get to see how other customers love your product. This is also a great feature if you want  to show off your front and back design in one image to promote on social media.

 

Social Media icons

Under your storefront description you will now notice a Twitter and Facebook like and share button. This feature makes it easier for storefront owners to share their storefronts with friends and family or for customer who want to share your products on social media!

 

Big Pushes

Not only does Customized Girl like to stay on the latest trends but we also work on a holiday schedule. The below is a list of what we expect to promote and push in designs and products in the next few months:

St. Patrick’s Day – With St. Patrick’s Day being the next big holiday a lot of customers are looking for that unique and green design to catch people’s attention. Customized Girl has recently added a large collection of  new and trendy  art to the gallery to help with your designs.  Green apparel is always the biggest hit with bar crawls, running events, and businesses who are doing their own promoting on St. Patrick’s Day.

Spring Break – This winter has been real rough for our customers and we are sure everyone is thinking about  hot sandy beaches for their spring break destinations this year. Our neon apparel, crop tops, and bathing suits with trendy or even hilarious designs concepts are the best sellers for spring break activities.

Easter – Easter is on April 5th this year and our biggest product pushes are in our custom stuffed animals and first Easter onesies.

Spring Sports – Sports is one of our biggest niche markets on Customized Girl so if sports concepts are your game then design on. A list of sports played in the spring are baseball, softball, soccer, and lacrosse. Let us know if we’ve missed any!

Prom – If you didn’t know that Prom is important then let us tell you a thing or two about promposals. It’s a big deal. Cute and clever ways to ask their dates to prom is in and our prom bears give the user a classic but customized way of asking their date to prom.

 

We’re marketing your designs too!

Here at Customized Girl we love seeing all of your unique and creative designs so we do our best to promote them as much as possible. For example:

We incorporate your designs int our Polyvore sets! (This design has since been used in tons of other Polyvore sets.)

We add your designs to our landing pages (like the one for Matching Best Friend shirts!)

We include a “featured storefront” in our marketing emails!

We write about storefronts on our blog!

 

Product Updates:

Last but not least, our Plush Tiger is currently sold out. The manufacturer expects new inventory to be available in mid-March

It’s always useful to closely follow along with the Customized Girl blog to see what is trending, what we are promoting, and all the great additions in art and products that have been recently added to the website. If you need information on Customized Girl storefronts check out our FAQ or email us at CGstores@eretailing.com.

 

Read More

Grow Your Female-Focused Brand with a Storefront on Customized Girl

It’s a new day and age where sports are no longer just for the guys. Ladies love showing off their sporty side by showing support for their favorite team or rocking their gear on the playing field. Endzone Empress understands the love and passion ladies have for their sports and targets those females who love anything and everything about sports. They offer fashionable, flirty, but yet sporty apparel that will satisfy every die hard sports fan. Most importantly, Endzone Empress is designed by a sports chick for fellow sports chicks.

Endzone Empress is a storefront after Customized Girl’s own heart and that is why they are our storefront of the month. Customized Girl has the best and largest variety of custom apparel for women. We love seeing storefronts seize that opportunity to target a specific niche while creating trendy and fashionable designs. Endzone Empress is a new storefront that is doing a fantastic job of getting their brand out there and marketing across all social media. Are you a lady who loves her fantasy football? Or do you play your heart on the field? If the answer is yes then you should definitely check out Endzone Empress.

Read More

Talk Derby With FairFox Custom Roller Derby Apparel

A lot of factors go into being featured as Customized Girl’s storefront of the month. Creative designs, a great logo, and a brand with purpose are just a few attributing qualities we consider. FairFox Roller Derby is a storefront that exhibits all of these qualities making them Customized Girl’s storefront of the month!

FairFox Roller Derby is a Rec League inclusive of any woman that wants to play the sport of roller derby. We play in a supportive and encouraging environment, while still pushing ourselves to become better players, as individuals and as a team.” FairFox has an open door policy giving all woman the chance to play roller derby regardless of experience. This is an amazing opportunity on FairFox’s behalf to give all women the chance to try and learn something new.

The best part of FairFox Roller Derby is now you can grab their amazing swag! Their storefront offers socks, pinnies, tees, and sweats – giving you endless options to choose from. Designs include team gear with their unique logo but they also incorporate simple roller derby love tees and tanks. FairFox has a fabulous logo and they have some of the best and catchiest roller derby sayings on the market. Mix the two and you have some of the best custom roller derby gear on the web. So what’s holding you back? Grab your FairFox swag and start skating!

Read More

Spread the Word of Your Health and Fitness Business with Custom Apparel

It’s that time of month again where Customized Girl highlights a storefront that exceeds our expectations. This month’s feature is to the highly motivated and passionate Health Nut in Training. Health Nut in Training is a website dedicated to finding hope and motivation through the journey of weight loss. She documents her highest accomplishments and her lowest of low points to inform other individuals know they are not alone. Health Nut decided to open a storefront with Customized Girl to give her readers additional motivation to feel good about themselves while working towards their weight loss goals.

Health Nut also does a great job of advertising products on their website. We get a lot of questions from storefront owners asking how they can feature their storefront on their website or blog. It’s always a great idea to add  a “store” or “shop” link to the main navigation of your website but Health Nut in Training has a “get your gear” section on the right side of every post. It’s one of the many things we admire about her branding and advertising.

We love Health Nut for putting it all out there and inspiring others to be their best. Customized Girl strongly believes in representing statement makers who are making statements in small or large  ways in their cities and communities. Health Nut is doing just that. “Not an expert yet, well who really is? You’re just trying to live your best life! We’re always in training.”

Read More