How to Market Your Custom Apparel Storefront on Tumblr

Here at Customized Girl, we are happy to say our storefront platform is growing rapidly, with hundreds of new designs being submitted every day. With so many great designs, we now want to give our storefronts the tools and marketing tips to help get your products out and seen.

First up in our series of blog posts to marketing your storefront is Tumblr! Tumblr is a free blogging website that allows users to share their content with millions of viewers and in their own words “lets you effortlessly share anything.” What makes Tumblr so awesome is that it’s free, easy to use, and with the right keywords anything can go viral. Tumblr is also a great resource to find what is trending online right at this very moment. By clicking on the trending tab you can see what posts are getting the most likes and reblogs. With this information you can take one of your existing designs or create a new design specifically targeting a trending topic or keyword.

When you launch your Tumblr blog, you are launching a brand. So think carefully about how you want to represent and showcase your brand. No one likes spam so make sure to reblog other interesting images or posts that directly relate to your theme or niche. For example if you only create cheerleading related designs on your storefront then it’s ideal to follow other cheerleading blogs and reblog what your customers are excited about.

Important things to include in your post are hashtags, click through picture link, and a keyword or title comment hyperlink.  Here’s a general break down of how to use Tumblr but we’ll dig a little deeper to make sure you are optimizing your images to the fullest. For example, take Customized Girl’s Best Friends For Life Tank Tops:

These shirts are targeted towards best friends so we want to makes sure to include hashtags “best friends,” “best friend shirts,” and the name of our design “best friends for life tank tops.” Those are only a few but it’s important to include as many descriptive hashtags because it will give your products a better chance of being seen.

More importantly, you want viewers to be able to find your products and purchase them. Make sure to include a click through picture link and a hyperlink. Keep it short and sweet like TeesandTanks did – “Customized Best Friend Tanks at Customized Girl. Tag your best friend!” By making “Best Friends Tanks” a hyperlink, we are giving the viewers a name and a way to find your product plus this great for search optimization.

What makes a great image on Tumblr? Two words: SUPER. TRENDY. Here are three ideas to go with those two words:

1. Grab the main the image from the design details page. Just go to your store, click on a design, right click on the main image, and choose Copy Image URL. Then on your Tumblr dashboard, choose post photo, choose post from web, and paste the Image URL. Boom done.

Ask yourself, how trendy is this design? Have I maximized it’s trendiness? What does that even mean? Well, that’s the challenge to be honest. Trends are constantly changing. Right now, I would say a trendy design probably has big, bold, and easily readable text. It probably has an element of humor. Maybe a rhyme. It’s probably fun, a little clever, and easily understandable at a glance.

2. Take a picture of a cute person wearing your cute design at a cute place. These types of photos are always trendy. Maybe there is a sunset involved. Maybe a Starbucks cup.

3. If you have a trendy photo of the blank garment, you can always photoshop your design onto it! That’s what the Tees & Tanks tumblr blog is doing with their simple wooden-hanger images. And guess, what? Those wooden-hanger images are available to everyone! Check out this blog post on how to use photoshop to add your own images to pictures of tees and tanks (which includes downloadable jpeg and photoshop files featuring those blank garment images).

Bonus idea: once you’ve created these wonderful marketing images, you can then add them to your design details page using the upload image feature.

Need some easy tips on editing images and adding images to your custom apparel in general? This blog post contains some helpful information about finding and using free photo editing websites. Check out the step by step screenshots in this post on how to add your photos to your custom apparel.

Let us know about your efforts to market your storefront and what Customized Girl can do to help get your products seen!

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July Social Roundup

Facebook:

Our Facebook friends were all about the USA game and our custom USA shirts! We wish our team would have made it to the next round, but there’s always the next Cup!


USA Will Win custom crop top

See it on Facebook!

Believe in Team custom USA crop top

US

Pinterest:

Our Pinners were all full of cheer this month!  Our top Pins were full of custom cheerleading shirts!

Fear The Bow custom cheerleading shirt


Check it out on Pinterest!

Bows over Bros custom cheerleading tank

Cheer Isn't A Sport custom cheerleading tank

Polyvore:

The trendsetters on Polyvore were all about our striped skull crop top. Check out of our custom skull shirts!

Skull Stripe Crop Top

See it on Polyvore!

Sugar Skull Tank

Bad to the Bone crop top

Tumblr:

Tumblr showed a lot of love to our Matching Best Friends shirts. Our friends on at the TeesandTanks Tumblr shared these and they were a huge hit!

Matching Best Friends Shirts

Reblog it on Tumblr!

Tweedle Dee Tweedle Dum Shirts

Matching BFF Shirts

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June Social Roundup

Time for another Social Roundup! See which of our designs were most popular last month on Facebook, Pinterest, Polyvore and Tumblr!

Facebook

Our Facebook fans loved the Donut designs we shared on National Donut Day!

Dirty, DIRTY Junk Food


See it on Facebook!

Donut Believe in Diets
Nom Nom Nom Donuts

Pinterest

We’re guessing this summer heat has our moms-to-be in Pregzilla mode! Check out all of our Pregzilla maternity shirts!

Pregzilla Coming Soon

See it on Pinterest!

Baby Zilla Peek-A-Boo

Pregzilla Destruction

Polyvore

Our Polyvore followers were all about our Best Friends Beyond crop top tank top! Check out more custom Best Friends tees.

Best Friends Beyond

Check it out on Polyvore!

Best Friends Infinity

Best Friends Arrow shirts

Tumblr

Our Tumblr followers must be made up of dancers and daydreamers. You loved our Dancer and Daydreamer tank! Check out more of our custom dance tees!

Dancer And Daydreamer

Reblog it on your Tumblr!

Dancer Definition

Music + Sweat


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Custom Shirts with Vintage Photos

Stay forever young and take an adventure through our tees, tanks, crops, and sweatshirts customized with dreamy photos and catchy text. These new designs are inspired by the eye-catching, whimsical photos reblogged by pretty much every girl on Tumblr (we’re totally guilty too).

Forever Young GrassAdventure Trees Photo

You can customize these shirts in the design center by changing the shirt itself or changing up the text and art. Design shirts with your own photos for a totally unique look. Simply upload your photo in the design center, add text in your favorite font, and choose from our accent art. Check out our photo tutorial if you need help uploading your image.

Be Brave PhotoLife Is Now Photo

Be brave and customize our trendy tees, tanks, and more with these vintage photos. Do it today because life IS now.

Custom Apparel and Accessories

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May Social Roundup

Time for another Social Roundup! See which of our designs were most popular last month on Facebook, Pinterest, Polyvore and Tumblr!

Facebook

Our Facebook fans were all about our custom Glow Run tees and tanks! Check out all of our custom Glow Run shirts!

Funny Glow Run 5K

Check it out on Facebook!

The Perfect Glow Run Tank

Can't Color Run With Us

Pinterest

It looks like all the Baseball Moms love pinning our custom Baseball Mom tees when they’re not cheering in the stands! See more Baseball Mom shirts!

Proud Baseball Mom Tee

See it on Pinterest!

He Calls Me Baseball Mom

Baseball Mom With Back

Polyvore

Our Polyvore fashionistas LOVED our I Heart British Accents crop top tank top! Check out more custom British tanks and tees.

I Heart British Accents

Check it out on Polyvore!

Ideal Weight Benedict

Distressed UK Flag

Tumblr

The most reblogged design last month? Our Let It Be Flower Ring crop top! Shop our floral crop tops and more!

Let It Be Flower Ring

Reblog it on your Tumblr!

Dazed Daisy Floral

Cali Floral Text


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April Social Roundup

We have gathered a list of our designs that you’ve shared, liked, pinned, and reblogged the most! Here are the internet’s favorite Customized Girl designs:

Facebook

The Relationship Status of our Facebook fans? It would seem a lot of you are dating a baseball player. You loved our Baseball Girlfriend designs!
I Go Nuts For Baseball Butts

Check it out on Facebook!

Baseball Fan Team Colors
Baseball Girlfriend Style

Tumblr

Our Tumblr followers were all about our St. Patrick’s Day designs last month. Don’t forget to send us any photos of your Customized Girl St. Patrick’s Day shirts to CustomizedGirl@eretailng.com!

PS- get ready for the next party with a custom Cinco de Mayo shirt!

I Heart Irish Accents

Check it out on Tumblr!

Keep Calm Leprechaun
Born Irish Distressed

Pinterest

Our Pinterest followers must love to run- and have some fun with it! Our custom color run tank top was a hit across fitspo boards!
Keep Calm Color Run

Check it out on Pinterest! 

Color Run Cray On
Color Me Color Run

Polyvore

Our fashion forward Polyvore followers were all about the Dope Crop Top featuring our trendy cartoon glove hand designs. We love the sets you’ve created with this top!
Dope Crop Top

Check it out on Polyvore! 

Aye Hes Glove
Hashtag Trippin


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